Financial Data and Key Metrics Changes - Net revenue for Q4 2024 totaled $56 million, aligning with guidance [32] - Gross margin was reported at 31.3%, influenced by inventory adjustments and a higher mix of international distributor sales [33][34] - SG&A expenses for Q4 were $24 million, down 24% year-over-year, reflecting lower occupancy and personnel costs [35] - Adjusted EBITDA for Q4 was a loss of $19 million, approximately flat compared to the previous year [38] Business Line Data and Key Metrics Changes - The company reduced its US store footprint, closing 15 locations in 2024, with an additional five closures post-quarter [10][36] - Marketing expenses in Q4 totaled $12 million, down 17% year-over-year, as the company held back on top-of-funnel spending [37] Market Data and Key Metrics Changes - The full-year impact of international distributor transitions and retail store closures was over $22 million [32] - For 2025, net revenue is expected to be between $175 million and $195 million, with a projected growth of approximately 10% at the midpoint, excluding structural impacts [42][74] Company Strategy and Development Direction - The company is focused on rebuilding for future growth and profitability, with a strategic transformation plan in place [8][30] - A new product lineup is set to launch in fall 2025, including an updated Runner and a fully waterproof collection [17][18] - The marketing strategy includes a new brand campaign featuring Stanley Tucci, aimed at engaging consumers through storytelling [19][22] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a challenging macro backdrop affecting consumer behavior, but expressed confidence in the company's strategic initiatives [28][56] - The company anticipates a return to top-line growth in Q4 2025 as product and marketing initiatives take effect [29][48] Other Important Information - The company ended 2024 with cash and cash equivalents of $67 million and no outstanding borrowings [39] - Inventory levels were reported at $44 million, down 24% year-over-year, positioning the company well for 2025 [39] Q&A Session Summary Question: Factors contributing to confidence in return to growth in Q4 - Management highlighted the accumulation of efforts in rebuilding the business framework and enhancing the product engine [52][54] Question: Insights on the macroeconomic environment - Management noted changes in consumer behavior and traffic, indicating a choppy environment but expressed confidence in future stabilization [56][58] Question: Key metrics to monitor for growth confirmation - Management is focused on driving traffic and ensuring high-value customer acquisition [66][67] Question: Differences in growth potential between Q3 and Q4 - Management indicated that Q3 would see improvements but not full growth, with Q4 expected to benefit from new product assortments [69][74]

Financial Data and Key Metrics Changes - The company reported Q4 net revenue of $56 million, aligning with guidance, while full-year impacts from international distributor transitions and retail store closures totaled over $22 million [32][33] - Gross margin for Q4 was 31.3%, influenced by inventory adjustments, promotional levels, incremental air freight, and a higher mix of international distributor sales [33][34] - Q4 SG&A expenses totaled $24 million, down 24% year-over-year, driven by lower occupancy and personnel costs [35][36] - Q4 adjusted EBITDA loss was approximately flat year-over-year at $19 million [38] Business Line Data and Key Metrics Changes - The company streamlined its cost structure, reducing SG&A by over $20 million in full year 2024 and closed 15 US store locations [10][36] - Marketing expenses in Q4 were $12 million, down 17% compared to the prior year, reflecting a strategic decision to hold back top-of-funnel spending [37] Market Data and Key Metrics Changes - The company anticipates a return to top-line growth in Q4 2025, driven by new product launches and marketing initiatives [29][42] - For full year 2025, net revenue is expected to be between $175 million and $195 million, with a projected growth of approximately 10% at the mid-point, excluding impacts from structural changes [42][74] Company Strategy and Development Direction - The company is focused on rebuilding for future growth and profitability, with initiatives aimed at strengthening gross margins and transitioning to a distributor model in international markets [8][11] - A refreshed product lineup is planned for fall 2025, including an updated Runner and a new court-inspired shoe, alongside a fully waterproof collection [17][18] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a challenging macro backdrop affecting consumer behavior, but expressed confidence in the company's strategic initiatives to drive growth [28][56] - The company expects Q1 to be a seasonal peak for working capital, with investments in upper-funnel marketing ahead of product launches [41][48] Other Important Information - The company ended the year with cash and cash equivalents of $67 million and no outstanding borrowings [39] - Inventory levels were down 24% year-over-year, totaling $44 million, positioning the company well for 2025 [39] Q&A Session Summary Question: Factors for confidence in return to growth in Q4 - Management highlighted the accumulation of efforts in rebuilding the business framework, product engine, and marketing initiatives as key drivers for confidence in growth [52][54] Question: Insights on the macro environment - Management noted a change in consumer behavior, with traffic data reflecting challenges, but upper-funnel marketing efforts are starting to offset some of the impacts [56][58] Question: Monitoring metrics for growth confirmation - Key metrics include driving traffic, predictive lifetime value of customers, and ensuring high-value customer acquisition [66][67] Question: Differences in growth potential between Q3 and Q4 - Management indicated that Q3 would see improvements but not full growth, with Q4 expected to benefit from new product assortments and marketing initiatives [69][72]