Financial Data and Key Metrics Changes - Net revenue for Q2 totaled $40 million, at the high end of guidance, with a gross margin of 40.7%, down from 50.5% a year ago [22][23] - Adjusted EBITDA loss improved to $13 million, exceeding guidance by over $3 million, reflecting cost control efforts [27][31] - Cash and cash equivalents at the end of the quarter were $33 million, with inventories down 21% year over year [28] Business Line Data and Key Metrics Changes - The company is focusing on new product launches, with 19 new styles expected this season, a significant increase from the previous year [10][50] - Marketing expenses for Q2 were $9 million, or 21% of revenue, down from last year due to prior investments in the TreeRunner GO launch [26] Market Data and Key Metrics Changes - The company is transitioning to a distributor model in international markets, which is expected to be immediately profitable despite impacting top-line revenue [34] - The impact of store closures and distributor transitions is estimated to be $20 million to $25 million, reflecting a more conservative view of the top line due to macroeconomic uncertainties [30][44] Company Strategy and Development Direction - The company is reintroducing its brand with a focus on product innovation, marketing, and customer experience, aiming to establish itself as a modern lifestyle footwear brand [5][20] - Plans include launching new products monthly and enhancing marketing content weekly to drive consumer engagement [6][12] Management's Comments on Operating Environment and Future Outlook - Management acknowledges uncertainty in consumer spending but remains confident in the brand's reintroduction and new product offerings [6][20] - The company expects to see year-over-year sales growth in Q4, driven by the convergence of new initiatives [46] Other Important Information - The company has completed a comprehensive financing package, including a new revolving credit facility to support growth plans [29] - The company is committed to sustainability with the launch of the REMIX initiative, focusing on circularity in product development [11] Q&A Session Summary Question: Impact of store closures and distributor model on profitability - Management indicated that the impact of store closures was estimated to be $20 million to $25 million, but these closures targeted unprofitable doors, which should improve bottom-line profitability [34][35] Question: Inventory strategy for new product launches - Management emphasized strong inventory management, expecting no significant increase in inventory despite new product launches, supported by operational improvements [37][39] Question: Clarification on sales guidance reduction - Management confirmed that the reduction in sales guidance was due to structural changes from store closures and macroeconomic factors, but core business expectations remain unchanged [44]