Core Insights - The Better Homes and Gardens® Real Estate brand has launched the Trendmaker℠ Accreditation program to empower affiliated brokers and agents with insights into consumer behaviors and lifestyle trends [1][2][8] - The program aims to differentiate the BHGRE® brand by providing agents with exclusive access to trend intelligence and psychological insights into buyer behavior [2][5] - The initiative is led by key executives and collaborates with People, Inc., enhancing agents' capabilities to serve clients effectively [3][4] Program Details - The Trendmaker℠ Accreditation program enables agents to become Home Trend Specialists, allowing them to tailor services based on clients' design and living preferences [2][5] - The program includes curated content from industry leaders, providing agents with practical tools to enhance service and drive business [3][4] - Agents gain insights into seasonal and emerging home design preferences, consumer psychology, and marketing applications through interactive workshops [7] Client Benefits - Buyers benefit from agents who understand evolving design preferences, impacting home selection and long-term value [5] - Sellers receive professional guidance on staging strategies that align with current trends, leading to a more personalized experience [5][6] - The program includes bi-monthly snap polls to gather frontline insights into trends, supporting client engagement [6] Brand Legacy - Since its inception in 2008, the Better Homes and Gardens® Real Estate brand has focused on providing deep consumer insights into home design [8] - The Trendmaker Accreditation program reinforces the brand's commitment to delivering meaningful value throughout the real estate journey [8] Network Overview - The Better Homes and Gardens® Real Estate network comprises approximately 11,000 independent sales associates across around 400 offices in various countries [10]