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Uber Eats comes to Turkey via $700M Trendyol Go acquisition
TechCrunchยท 2025-05-06 14:24
Group 1: Acquisition Details - Uber has acquired an 85% controlling stake in Trendyol Go for approximately $700 million in cash, enhancing its market share for Uber Eats in Turkey [1] - Trendyol Go, the food delivery arm of Trendyol Group, delivered over 200 million orders in 2024, generating $2 billion in gross bookings, a 50% increase from the previous year [4] - The acquisition is expected to close in the second half of 2025, allowing users to continue using the Trendyol Go app while Uber integrates key capabilities from Uber Eats over the coming years [5] Group 2: Market Context - The acquisition announcement precedes Uber's first-quarter earnings report, with concerns about consumer spending projected to decline in 2025 due to tariffs [2] - Uber is facing increased competition in the U.S. from DoorDash, which has led to legal action against DoorDash for alleged anticompetitive behavior [6] - DoorDash has also made significant acquisitions, including Deliveroo for $3.86 billion and SevenRooms for $1.2 billion, indicating a competitive landscape in the food delivery sector [7] Group 3: Strategic Expansion - Uber is actively pursuing expansion in various sectors, including autonomous vehicle partnerships across its ride-hail, delivery, and freight verticals [3]