Core Insights - The 2026 Global Influencers' China Travel Campaign, launched by Trip.com Group and Tripadvisor China, aims to promote China's inbound tourism recovery, with Zigong as the first destination focusing on authentic Chinese festival culture [1] Group 1: Campaign Overview - The campaign is themed "Chinese New Year Illustrated Guide" and features international influencers sharing their experiences of Chinese festival culture [1] - The National Chinese New Year Lighting Ceremony in Zigong elevated local celebrations to a national level, marking the lunar new year with over 40 international influencers participating in cultural experiences [3][4] Group 2: Cultural Experiences - Influencers engaged in hands-on activities related to intangible cultural heritage, such as lantern frame construction and tasting local cuisine, enhancing their understanding of the festival [3][6] - The itinerary included night tours and visits to significant cultural sites, emphasizing local immersion and cultural understanding [6] Group 3: Strategic Initiatives - Trip.com launched the "One City, One Intangible Cultural Heritage" initiative to connect Chinese and international audiences, promoting Chinese New Year customs through global influencers [8] - Complementary campaigns like "Come Celebrate the New Year at My Home" aim to guide global audiences in exploring Chinese culture through storytelling [8] Group 4: Tourism Growth Metrics - In 2025, Zigong saw a 25% increase in inbound tourist arrivals and a 30% rise in total inbound tourism spending compared to the previous year, indicating successful cultural tourism development [11] - The integration of modern technologies into traditional lantern craftsmanship has transformed the lantern festival into an immersive experience, promoting multi-day visits [11] Group 5: Future Outlook - Zigong's tourism outlook for 2026 is promising, with initiatives aimed at revitalizing traditional culture and enhancing global visibility for niche destinations [13] - The campaign aims to forge deeper cultural connections, inviting more international travelers to experience and celebrate the Chinese New Year [13]