Core Insights - Portillo's has introduced two new secret menu items exclusively for Portillo's Perks members, enhancing customer loyalty and engagement [1][9] - The new offerings include Chili Cheese Fries and a Triple Cheeseburger, designed to appeal to both long-time fans and new customers [2][3] Company Overview - Portillo's operates over 95 restaurants across 10 states, evolving from a small hot dog trailer in Chicago to a beloved brand known for its diverse menu [5] - The company focuses on creating experience-oriented dining destinations that include dine-in, drive-thru, takeout, and delivery options [5] Loyalty Program - The Portillo's Perks loyalty program allows members to earn and redeem rewards, with exclusive access to the secret menu items [6] - Membership can be obtained through the Portillo's website, encouraging customer participation and enhancing brand loyalty [3][6]