Core Insights - Chili's Grill & Bar is reintroducing the popular "MozzMates" costume on October 1, 2025, following last year's successful launch that sold out in 20 minutes, now featuring a chance to win a date with reality star JaNa Craig [1][2][4] Product Launch - The MozzMates costume will be available exclusively at welcometochilis.com for $75, starting at 11 a.m. ET on October 1, while supplies last [2][6] - The costume is designed for fans to dress up with friends or partners, enhancing the Halloween experience [2][6] Marketing Strategy - The viral success of Chili's Fried Mozz, part of the Triple Dipper, has driven significant cultural buzz, with over 41 million Triple Dippers sold in the last fiscal year, averaging more than one sold every second [3] - Chili's has capitalized on social media trends, particularly TikTok, to promote its products and engage with customers [4] Contest and Engagement - Fans can enter a contest to win a date with JaNa Craig by posting videos on Instagram or TikTok using the hashtag ChilisMozzMates, explaining why they would be the perfect pair for her [4][5] Seasonal Promotions - Chili's is also bringing back the Witches Brew Margarita as October's $6 Marg of the Month, which was highly popular last year with over one million served [5] Company Overview - Chili's, a flagship brand of Brinker International, operates 1,600 restaurants across 29 countries and is known for its casual dining experience, including signature items like Big Mouth Burgers and margaritas [6] - The company has raised over $120 million for St. Jude Children's Research Hospital, showcasing its commitment to social responsibility [6]

Core Points - Chili's Grill & Bar is continuing its partnership with St. Jude Children's Research Hospital through the Create-A-Pepper program, which runs until September 30, 2025, to support childhood cancer awareness and fundraising efforts [1][4] - The program allows guests to purchase coloring sheets for donations of $1, $5, $10, or $25, with all proceeds going directly to St. Jude [2][3] - Over the past 23 years, Chili's and its guests have raised more than $120 million for St. Jude, significantly contributing to the hospital's mission of providing free treatment and support to families [3][4] Company Overview - Chili's Grill & Bar, a flagship brand of Brinker International, Inc., operates 1,600 restaurants across 29 countries and two territories, employing over 70,000 team members [6] - The company is recognized for its casual dining experience and was named Ad Age's 2025 Brand of the Year, highlighting its commitment to customer satisfaction and community support [6] St. Jude Children's Research Hospital Overview - St. Jude is a leading institution in childhood cancer research and treatment, having increased the overall survival rate for childhood cancer from 20% to over 80% since its inception in 1962 [7] - The hospital operates without charging families for treatment, travel, housing, or food, allowing them to focus on their child's recovery [7]