Core Insights - Peachtree Group is enhancing its partnership with Hilton by opening a new Tru brand hotel in Huntsville, Alabama, marking the sixth property developed by the company in 2025 [1] - The hotel is strategically located near major federal agencies and contractors, including Boeing, NASA, and the FBI, which supports ongoing demand for accommodation in the area [2] - The new property is situated in a Qualified Opportunity Zone (QOZ), contributing to Peachtree's portfolio of 12 hotels in such areas, with three more under construction and three in planning [3] Company Strategy - Peachtree Group's hospitality management division operates 113 hotels across 29 brands nationwide, focusing on developing institutional-quality properties in markets with strong demand generators [4] - The company is committed to expanding its presence in federally designated QOZs through development and capital investment strategies [5] - The partnership with Hilton is described as strong and longstanding, with both companies focused on developing high-quality hotels in economically vibrant markets [6]

Core Insights - Peachtree Group has announced the grand opening of the Tru by Hilton hotel in Huntsville, Alabama, marking it as the sixth property completed and opened by the firm this year [1][2]. Company Developments - The 98-room hotel is strategically located near major employers such as Boeing, NASA, and the FBI's Huntsville campus, contributing to the area's economic growth [2][3]. - Peachtree's hospitality management division will operate the new hotel, which features modern amenities and a design focused on comfort and connectivity [3][5]. Market Context - The hotel is situated in a Qualified Opportunity Zone (QOZ), a designation aimed at spurring economic development in low-income areas, and aligns with Peachtree's strategy of investing in underserved communities [4]. - Peachtree has been active in developing hotels in QOZs, having opened 12 hotels with three under construction and three more in the pipeline [4]. Strategic Partnerships - The partnership with Hilton is emphasized as a key element of Peachtree's growth strategy, with a focus on developing high-quality hotels in markets with strong demand [2][3].

This story was originally published on Hotel Dive. To receive daily news and insights, subscribe to our free daily Hotel Dive newsletter. Dive Brief: Peachtree Group’s hotel development portfolio has exceeded $2 billion nationwide amid a challenged hospitality investment and construction environment, the commercial real estate firm announced Monday in a release obtained by Hotel Dive. Peachtree is focused on development in key U.S. markets including across Texas in Dallas, Austin and San Antonio. In A ...