Core Insights - Betting activity among consumers increased to 30% in Q2 2025, up from 25% in Q2 2024, with significant growth among Gen Z and Millennials [1] - The report highlights that land-based casinos remain the top betting venues, closely followed by online sports betting, with Millennials increasing activity across all channels while Gen Z focused on online sports betting [3] Demographic Trends - The report identifies that the most active betting segments are urban-area Millennials and Gen Z consumers, predominantly renters without children, although Millennial households are more likely to have children and own homes [5] - A notable characteristic of these segments is a higher usage of cryptocurrency apps, indicating potential participation in online trading and gambling funded by cryptocurrency [6] Financial Behavior - Millennials and Gen Z consumers have seen their total monthly debt payments rise by 20% and 27% respectively, which is significantly higher than the inflation rate of 6% and wage growth of 8% [7] - Increased discretionary income is the most predictive factor for consumer engagement in betting, but factors like student loan repayments and inflationary pressures may hinder this engagement [8] Industry Recommendations - Operators are advised to prioritize long-term sustainability over short-term profits, with responsible gaming practices being essential to protect consumers and build trust with regulators [9] - The report emphasizes the need for operators to be sensitive to the financial situations of bettors, particularly as Gen Z is projected to become the dominant consumer segment in terms of spending [10]