Core Concept - Truly Hard Seltzer is launching an open casting call for a reality TV miniseries titled Truly Unscripted: Spring Break, offering one friend group an all-expenses-paid getaway to star in their own show [2][3]. Group 1: Casting Call Details - The casting call invites friend groups nationwide to submit their applications, explaining why they deserve to be featured and what drama they can bring [3]. - The winning group will enjoy a weekend at a beach house in Florida from April 16 to 19, with a full production crew documenting their experience [3]. - The resulting miniseries will be released as a three-part series on YouTube, showcasing the group's adventures [3]. Group 2: Promotion and Marketing - Reality TV star JaNa Craig is partnering with Truly to promote the casting call, leveraging her experience to engage potential participants [4]. - Matt Withington, senior director of marketing at Truly, emphasizes the synergy between Truly, spring break, and friend groups, suggesting that the combination will yield entertaining content [5]. - Participants are encouraged to share their casting videos on social media platforms like TikTok and Instagram using the hashtag TrulyUnscripted [11]. Group 3: Product Offerings - Truly is promoting its Party Pack and the new Truly Paradise Pack, which includes various flavors aimed at enhancing the spring break experience [5]. - The Party Pack features flavors such as Citrus Squeeze, Pineapple, Watermelon, and Raspberry, while the Paradise Pack includes Mango Tango, Pineapple Plunge, Blood Orange Breeze, and Passionfruit Orange Guava [5]. Group 4: Company Background - Truly Hard Seltzer, established in 2016, is recognized as a pioneer in the hard seltzer category, focusing on providing innovative and enjoyable alcoholic beverages [7]. - The brand aims to cater to diverse consumer preferences with a range of flavors and styles, including high-ABV options and seasonal releases [7]. Group 5: Parent Company Information - The Boston Beer Company, founded in 1984, is a major player in the craft brewing industry, known for its high-quality products and innovation in various beverage categories, including hard seltzer [8]. - The company has a portfolio that includes well-known brands such as Samuel Adams, Angry Orchard, and Dogfish Head, and operates taprooms in several states [8].

BOSTON, March 18, 2026 (GLOBE NEWSWIRE) -- Every friend group thinks they’ve got what it takes to star in a hit reality TV show. And this spring break, Truly Hard Seltzer is here to make their dreams come truly. Truly is launching Truly Unscripted: Spring Break, an open casting call giving one real friend group the chance to star in their own reality TV miniseries, complete with an all-expenses-paid weekend getaway where a full production crew will document their every move. Beginning today, friend groups ...