Core Insights - Xcel Brands has entered a licensing partnership with K9 Wear Inc. to develop a new pet brand called Trust. Respect. Love by Cesar Millan, combining K9 Wear's expertise in pet accessories with Xcel's brand-building capabilities [1][4] - The new brand will focus on high-quality pet products, including toys, training tools, and grooming tools, aimed at enhancing the pet ownership experience [2][3] - Cesar Millan's philosophy of trust, respect, and love will be integral to the product design, ensuring a focus on the well-being of both pets and their owners [3][5] Company Overview - Xcel Brands, Inc. is a media and consumer products company specializing in the design, licensing, and marketing of various consumer products, with a focus on social commerce [6] - The company has generated over $5 billion in retail sales through livestreaming and interactive television, reaching over 43 million social media followers [6] - K9 Wear is known for its innovative pet apparel and accessories, including the world's first interchangeable apparel harness, and collaborates with various fashion brands [7] Industry Context - The pet industry is experiencing significant growth, prompting Xcel Brands to expand its portfolio with high-quality pet accessories [4] - The new brand will be showcased at the Global Pet Expo in March 2026, indicating a strategic approach to market entry and brand visibility [5]