Company Overview & Growth - Tubayo started as a briefcase company in 2018 and by 2023 launched on Times Square, reaching 120,000+ users across 10 African countries [1] - The company's initial vision was to build a technology business from Uganda serving a global market, leveraging the internet's boundaryless nature [1] - Tubayo expanded its offerings to include Tubayo Commerce in 2021, featuring both physical market days with over 100 businesses and an online store [1] Product Innovation - Tubayo launched Tubayo Agents in 2024, a sales and marketing automation tool allowing companies to upload leads and automate sales processes [1] - The initial product, Tubayo Travel, aimed to facilitate travel planning around Africa, positioning itself as an "Airbnb version for Africa" [1] Global Expansion Strategy - Tubayo defined global presence by participating in a global economy, integrating into a global payment system, and building a system to serve beyond Uganda [1] - The company strategically launched a subsidiary in the United States to serve the global market [1] Key Success Factors - Vision is crucial for global expansion, exemplified by Tubayo's initial vision to build Africa's marketplace for the world [1] - A result-oriented team of A-players is essential, emphasizing accountability and results [1] - Heart is vital for building great work and fostering brand ambassadors [1]