Distribution Agreement - Starting in 2026, Paramount will exclusively distribute UFC's full slate of 13 marquee numbered events and 30 Fight Nights via its direct-to-consumer streaming platform, Paramount+ [1] - UFC and Paramount will transition from the existing Pay-Per-View model to making these premium events available at no additional cost to Paramount+'s U.S. subscriber base [2] Strategic Importance - The agreement is seen as a significant milestone for UFC, enhancing its position as a leading global sports asset [3] - Paramount's strategy emphasizes live sports as a cornerstone for driving engagement, subscriber growth, and long-term loyalty [3] Financial Terms - The seven-year contract, beginning in 2026, has an average annual value of $1.1 billion, with a payment schedule weighted towards the latter part of the deal [4] UFC Overview - UFC is the world's premier mixed martial arts organization, hosting approximately 43 live events annually and delivering over 350 hours of live content [3] - UFC has around 100 million fans in the U.S. and reaches nearly 950 million households globally across more than 210 countries and territories [3][6] Paramount Overview - Paramount is a leading global media and entertainment company with a diverse portfolio, including Paramount Pictures, CBS, and Paramount+ [5] - The company aims to leverage its extensive reach in both linear and streaming platforms to enhance viewer engagement [3]

Core Insights - UFC and Hpnotiq have entered a multiyear marketing partnership to enhance brand visibility at UFC events [1][2] - Hpnotiq will be an Official Partner of UFC, activating its brand at all Fight Nights in the United States [2][4] - The partnership aims to create engaging experiences for fans, leveraging UFC's extensive reach and promotional assets [3][5] Brand Activation and Visibility - Hpnotiq will receive prominent brand placement inside the Octagon at UFC Fight Nights, reaching over 700 million fans in 170 countries and approximately 950 million households [4] - The collaboration will include original content distributed via UFC's digital and social channels, targeting over 300 million users worldwide [5] Event Launch - The partnership will debut at UFC Fight Night: Sandhagen vs. Figueiredo on May 3, 2025, in Des Moines, Iowa, featuring key bantamweight and middleweight bouts [6] Company Background - UFC is a leading mixed martial arts organization with a global fan base and extensive media reach, producing over 40 live events annually [7] - Hpnotiq is a popular liqueur known for its unique blend of fruit juices, vodka, and cognac, and is marketed by Heaven Hill Brands [8]