Core Insights - Edible Garden AG Incorporated has launched a USDA Certified Organic Hydroponic Basil Plant, marking a significant innovation in the controlled environment agriculture (CEA) sector [2][4] - The product combines hydroponic cultivation with USDA Organic certification, aiming to reduce food waste and enhance freshness while appealing to health-conscious consumers [4] Company Overview - Edible Garden is a leader in CEA, offering locally grown, organic, and sustainable produce, and operates over 5,000 stores across the US, Caribbean, and South America [5] - The company utilizes patented technologies such as GreenThumb software and Self-Watering displays to optimize growth and enhance product shelf life [5] - Edible Garden has acquired patents related to advanced aquaculture technologies, further diversifying its product offerings [5] Product Features - The new hydroponic basil is designed to use up to 90% less water than conventional farming methods and is cultivated locally year-round, which reduces food miles [4] - The product's packaging is visually appealing, aimed at improving in-store visibility and supporting premium placement in retail environments [4] - The basil is marketed as a sustainable choice that aligns with modern consumer values regarding health and environmental awareness [4]

Core Insights - Edible Garden AG Incorporated has launched a USDA Certified Organic Hydroponic Basil Plant, marking a significant innovation in the herb category by merging hydroponics with organic certification [2][3] - The product is designed to be climate-resilient and resource-efficient, using up to 90% less water than conventional farming, and is cultivated locally year-round to reduce food miles [3] Company Overview - Edible Garden is a leader in controlled environment agriculture (CEA), focusing on locally grown, organic, and sustainable produce, and operates over 5,000 stores across the US, Caribbean, and South America [4] - The company utilizes patented technologies such as GreenThumb software and Self-Watering displays to enhance plant shelf life and optimize growing conditions [4] - Edible Garden has acquired multiple patents related to advanced aquaculture technologies, further diversifying its product offerings [4] Product Features - The new hydroponic basil is presented in vibrant, modern packaging that enhances visibility in stores and supports premium placement [3] - The product aligns with consumer values focused on sustainability, clean labels, and product transparency, catering to health-conscious and environmentally aware consumers [3]