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Can Opendoor's Expanding D2C Funnel Drive a Capital-Light Strategy?
ZACKS· 2025-11-27 16:30
Core Insights - Opendoor Technologies Inc. is shifting towards a direct-to-consumer (D2C) model, reducing reliance on holding large volumes of homes and reopening previously shut direct seller pathways [1][11] - In Q3 2025, over 20% of sellers opted for direct channels, with tests indicating that the unoptimized D2C funnel converted six times better than the non-D2C version [2][11] - The company is enhancing D2C features, including USDC payment options, to streamline transactions and support a capital-light strategy [3][11] D2C Strategy and Features - Opendoor is reactivating D2C flows and introducing features to facilitate faster transactions, aiming to reduce friction and broaden customer choice [3][4] - The focus is on enabling direct transactions between buyers and sellers while minimizing days in possession, which previously led to negative outcomes [4] Competitive Landscape - Opendoor's primary competitor in the iBuying space is Offerpad Solutions, which follows a similar model of acquiring and reselling homes [5][6] - LGI Homes, while not a direct iBuyer, competes in adjacent segments by leveraging technology to expedite home construction and reduce costs, pressuring Opendoor to enhance its automation [7][8] Stock Performance and Valuation - Opendoor's stock has increased by 1047.9% over the past six months, significantly outperforming the industry's 2% decline [9] - The company trades at a forward price-to-sales (P/S) multiple of 1.23X, well below the industry average of 4.77X [13] - The Zacks Consensus Estimate for Opendoor's 2025 loss per share has improved to 23 cents, down from a loss of 37 cents per share a year ago [16]