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Applebee’s continues to gain traffic from value strategy
Yahoo Finance· 2025-11-05 19:00
Core Insights - Dine Brands reported a 3.1% increase in same-store sales at Applebee's for Q3, marking the second consecutive positive quarter after a challenging start to 2023 [1] - Average weekly sales at Applebee's were $52,600, with off-premises sales contributing approximately $12,000, or 22.9% of total sales [2] Applebee's Performance - Positive traffic was driven by new menu items, including the Chicken Parmesan Fettuccine, which became the best-selling standalone pasta dish, accounting for about 13% of transactions [3] - The Ultimate Trio Appetizer Sampler also performed well, averaging 13.5% of transactions and contributing to check growth [3] - Off-premises sales increased by 9% year-over-year, aided by the Ultimate Trio's availability for takeout [4] - The company is committed to ongoing menu innovation, with plans to introduce a new appetizer and entrée each quarter [4] Marketing and Engagement - Applebee's has focused on enhancing social media engagement, achieving a 266% increase compared to the same period last year [5] Remodeling and Growth Strategy - The "Lookin' Good" remodeling plan has seen approximately 80 restaurants updated, with over 100 expected to be completed by year-end, leading to strong post-remodel sales lifts [6] - The company aims to strengthen brand relevance and competitive edge for long-term growth [6] IHOP Performance - IHOP reported a -1.5% change in same-store sales, but traffic turned positive during the quarter, driven by the launch of the House Faves menu [7] - The introduction of an everyday value menu has generated encouraging momentum, which is expected to continue into Q4 [7]