Core Insights - Comscore has announced a multi-year partnership with HyphaMetrics to enhance cross-platform measurement capabilities in the media industry [1][3] - The partnership will leverage HyphaMetrics' 'Unified Individual Media Metric' to provide a more precise understanding of audience behavior across various platforms [2][4] - This collaboration aims to deliver advanced reporting and insights into streaming behaviors, particularly for SVOD, AVOD, and FAST channels, in preparation for the 2026/2027 upfront season [3][4] Company Overview - Comscore is recognized as a global leader in measuring and analyzing consumer behaviors across digital, linear TV, and over-the-top platforms, providing reliable cross-platform measurement [5] - HyphaMetrics specializes in bridging the gap between TV and digital media through its proprietary technology that captures comprehensive audience behavior across all media consumption forms [6]