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University of Michigan Index of Consumer Sentiment
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Consumer Sentiment Is Low; History Shows That Could Actually Be Good for U.S. Stocks
Yahoo Finance· 2026-01-30 14:20
Core Insights - The University of Michigan Index of Consumer Sentiment reached a low of 51 in November, marking the second-lowest reading since the early 1950s, which may suggest a challenging environment for equity markets [1] - Historical data indicates that low consumer sentiment does not necessarily correlate with poor stock market performance; for instance, after a similar low in June 2022, the S&P 500 gained over 17% in the following year [2][4] Consumer Sentiment Analysis - The lowest recorded sentiment reading was 50 in June 2022, coinciding with a bear market driven by high inflation and aggressive Federal Reserve rate hikes [1] - The S&P 500 did not reach its bottom until October 2022, but subsequent performance showed a significant recovery [2] Investment Strategy - Warren Buffett's investment philosophy emphasizes buying during periods of fear in the market, suggesting that low sentiment can present buying opportunities [3] - The analysis of consumer sentiment and S&P 500 returns over time supports the notion that poor sentiment can lead to favorable stock market returns in the long run [4] Data Analysis - A comprehensive study was conducted using monthly Consumer Sentiment Index readings from 1985 and corresponding S&P 500 index values [5] - The study categorized sentiment readings into 5-point ranges and analyzed the average forward 12-month S&P 500 returns for each range [6] Summary of Findings - Consumer Sentiment Range and Average Forward 12-Month S&P 500 Returns: - Below 55: 14.34% return (2 instances) - 55-59.9: 12.65% return (16 instances) - 60-64.9: 11.57% return (16 instances) - 65-69.9: 10.97% return (31 instances) - 70-74.9: 11.39% return (39 instances) - 75-79.9: 11.25% return (40 instances) - 80-84.9: 7.91% return (45 instances) - 85-89.9: 9.79% return (55 instances) - 90-94.9: 9.69% return (116 instances) - 95-99.9: 12.47% return (70 instances) - 100+: 8.96% return (50 instances) [7]