Core Insights - Mahou San Miguel has launched a new non-alcoholic malt beverage brand, Vamos by Mahou, in Egypt, marking its entry into the Middle East market [1][2] - The new product line includes four variants: classic toasted malt, pineapple with caramel, apple with cinnamon, and peach with vanilla [1] - The introduction of this malt drink aligns with the company's strategy to diversify its non-alcoholic portfolio, which now constitutes nearly 30% of total sales volume [2] Market Strategy - The launch is part of Mahou San Miguel's internationalization strategy, responding to the growing demand for malt drinks in the region, which has experienced double-digit growth over the past year [2][3] - The company aims to adapt its offerings to local tastes and consumption trends, showcasing its ambition to penetrate new markets [3][4] Product Development - Vamos by Mahou is the first product specifically developed to meet the demand for malt beverages in an international market, particularly in Egypt [4] - The company has previously launched non-alcoholic beers in Spain and recently introduced its first non-alcoholic offering in the US under the Founders Brewing brand [4][5] Distribution Plans - The Vamos by Mahou brand is currently available in grocery and food retail channels in Egypt, with plans to expand into the hospitality sector and convenience stores in the coming weeks [5][6] - The company has also introduced other non-alcoholic products in Spain, indicating a broader strategy to enhance its non-alcoholic beverage offerings [6]