Core Insights - Betterment Advisor Solutions has partnered with Vanilla to provide independent RIAs with special access to an estate planning platform [1][4] - Advisors on the Betterment platform can utilize Vanilla's Estate Health Check at no additional cost, which assesses clients' estate situations [2] - The partnership aims to enhance client conversations regarding estate planning and serves as a prospecting tool for advisors [3][4] Company Overview - Vanilla, founded in 2019 by Steve Lockshin, focuses on simplifying and automating estate planning processes [4] - The company has received funding from notable investors, including Venrock, Insight Partners, and prominent figures like Michael Jordan and F. William McNabb III [4] Industry Trends - The partnership reflects a growing recognition that holistic advice, including estate planning, is essential in wealth management [4] - Firms are increasingly expected to integrate estate planning into their services to strengthen client relationships [4]