Key Takeaways CTV emerges central to TTD's growth, with video ads making up a high-40s percentage share of spend. TTD's new Ventura OS to boost CTV targeting while UID2 and OpenPath tools witness increasing adoption. Macroeconomic volatility and trade tensions may weigh on ad budgets and dampen TTD's revenue growth.The Trade Desk (TTD) is benefiting from higher Connected TV (“CTV”) adoption amid the convergence of internet and television programming. This particular growth driver is fast becoming the focu ...

The Trade Desk, Inc. (TTD) and Magnite, Inc. (MGNI) are players in the digital advertising technology space. TTD operates a leading demand-side platform, which aids advertisers in focusing on data-driven advertising. Magnite is a supply-side platform (SSP) that helps publishers manage and sell their ad inventory across various formats like streaming, online video, display and audio. Digital advertising spend is expected to be driven by increasing mobile penetration, social media platforms, and programmatic ...