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Trick-or-Tech: New Verizon survey reveals how families stay safe and connected on Halloween
Globenewswireยท 2025-10-16 18:00
Core Insights - The survey conducted by Verizon in collaboration with Morning Consult reveals that parents are increasingly using technology to balance Halloween fun with their children's safety and independence [1][2]. Parental Concerns and Technology Use - 61% of parents with children aged 6 and over express greater concern for their child's safety on Halloween compared to other holidays, while 72% believe allowing their kids some independence is important [2]. - 78% of parents view technology as a helpful tool for ensuring their children's safety during trick-or-treating [2][11]. Monitoring Methods - Over 90% of parents with children aged 6 and over plan to monitor or check in with their kids while they are out, with the most common methods being phone calls or texts (88%), location-sharing apps (75%), and wearable devices (69%) [3][6]. - 59% of parents using smartphones to monitor their trick-or-treaters plan to check in multiple times an hour, and 24% of Black/African American parents monitor their kids via phone calls/texts every few minutes [6]. Safety Features Desired - 35% of parents indicated they would prefer their child to carry a device with an emergency SOS button to enhance safety during trick-or-treating [7][11]. Verizon's Offerings - Verizon provides a range of products and services aimed at enhancing parental peace of mind, including the Gizmo Watch 3, which features real-time GPS tracking, safe zones, and an SOS button [10][12]. - The Verizon Family service allows parents to manage screen time, filter content, and monitor their child's location, including a Safe Walk feature with SOS [11][12]. Survey Details - The survey was conducted from October 3 to October 6, 2025, involving a national sample of 671 US parents with children aged 6 and older, with oversamples of 242 Black/African American parents and 209 Latino parents [14].