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Victoria's Secret Home Fragrance collection
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Victoria’s Secret launches home fragrance
Yahoo Finance· 2025-09-24 12:14
Core Insights - Victoria's Secret is expanding into the home fragrance market, which is valued at over $2 billion in North America and projected to grow at a 5.5% compound annual growth rate until 2032 [3] - The beauty segment has been a significant growth driver for Victoria's Secret, contributing approximately $1 billion in domestic sales and nearly $2 billion globally [4] - The company plans to accelerate its beauty category, which is four times larger than the intimates market in the U.S., indicating a strong growth opportunity [5] Product Launch - Victoria's Secret launched a Home Fragrance collection with prices ranging from $19.95 for a room spray to $185 for a nine-piece candle set, featuring new fragrances like Whipped Dream and Midnight Vanilla [6][8] - The collection includes nine fragrances available in various formats such as candles, room sprays, and hand soaps, aimed at enhancing the brand's emotional connection with consumers [8] Financial Performance - In Q2, Victoria's Secret reported a nearly 3% increase in net sales to $1.5 billion, with comparable sales rising 4% at stores after a decline of 5% in the previous year [7]