Core Viewpoint - Gray Media has announced a new video streaming deal with Google Cloud and Quickplay, aiming to redefine the streaming experience through personalized content delivery and advanced AI capabilities [1][4]. Group 1: Streaming Technology and Innovation - The partnership will leverage Google Cloud's AI infrastructure and Quickplay's cloud-native platform to create a deeply personalized viewing experience [1][4]. - Gray's new streaming environment is expected to revolutionize media streaming by providing tailored recommendations and a seamless content experience across devices [2][3]. Group 2: Strategic Goals and Implementation - The collaboration is seen as a pivotal moment for Gray, positioning the company as a leader in local streaming with a focus on personalized experiences [2]. - The new streaming structure and viewer personalization strategy are set to roll out in all Gray markets starting January 2026 [4]. Group 3: Company Overview - Gray Media, Inc. is the largest owner of top-rated local television stations in the U.S., reaching approximately 37% of U.S. television households across 113 markets [6][7]. - The company also operates Gray Digital Media, providing advanced digital marketing strategies and services [7].