Core Insights - Latham Group, Inc. has become an official sponsor of USA Artistic Swimming, aligning with the organization's commitment to excellence and the love of swimming [1][4] - The partnership aims to inspire families to enjoy swimming and promote water safety through storytelling and advocacy [4][5] Company Overview - Latham Group, Inc. is the largest designer, manufacturer, and marketer of in-ground residential swimming pools and accessories in North America, Australia, and New Zealand, with over 60 years of experience [6] - The company operates across 24 locations, offering a wide range of pool products, including fiberglass and vinyl liner pools, as well as automatic safety covers [6] Partnership Details - The sponsorship will leverage Latham's national presence to raise awareness for artistic swimming and showcase the features of Latham pools through the Olympic team's performances [4] - Latham plans to highlight the stories of USA Artistic Swimming athletes on its website and social media, emphasizing the importance of early water confidence [4][5] Industry Context - USA Artistic Swimming serves as the national governing body for the sport in the U.S., focusing on performance, innovation, and inclusion [7] - The partnership reflects a shared vision between Latham and USA Artistic Swimming to promote the benefits of swimming and artistic expression through the sport [2][5]