Core Insights - Latham Group, Inc. is celebrating its 70th anniversary and making its debut at the 2026 NAHB International Builders' Show (IBS), showcasing new products and homebuilder programs [1][2] Product Launch and Innovations - The company is launching homebuilder specific programs, including the Homebuilder Preferred Partnership Program (HPPP) and Model Home "Pilot" program, aimed at supporting homebuilders with innovative solutions [3][4] - Latham will feature a range of products, including next-generation plunge pools, spas, vinyl pool liners, and autocovers, emphasizing advancements in outdoor living solutions [1][5][12] Market Trends and Demand - There is a growing demand for plunge pools, with 40% of residential plunge pool builders reporting increased interest since 2022, indicating a trend towards compact outdoor solutions [7] - Homeowners are increasingly seeking homes with pre-installed pools, and Latham's installation practices aim to reduce production delays and risks for builders [4] Technological Advancements - Latham's Advanced Composite Technology (ACT) enhances the strength and durability of fiberglass pools, setting the company apart in the industry [6] - The introduction of Ultra-Seam® technology for pool walls aims to provide a seamless design aesthetic, with over one million liners produced using this technology [9] New Product Offerings - New models in the plunge pool category include the Milan models, designed for compact spaces, featuring swim-up seating and slip-resistant steps [7] - Latham is also introducing new vinyl pool liner patterns and compact vinyl liner pool spas, catering to design-savvy homeowners [10][11] Safety and Efficiency Features - The company is addressing higher homeowner expectations for safety and efficiency with new autocovers and accessories that streamline installation and maintenance [12] - New products include a next-generation touch pad controller and heavy-duty stainless steel walk-on lid brackets, enhancing system reliability and installation accuracy [16] Virtual Concept Home - Latham's products will be featured in the 2026 Virtual Concept Home by NewHomeSource, showcasing how pools integrate with modern home designs [14][17]