Core Insights - The scrutiny surrounding Smriti Mandhana's personal life has intensified following the postponement of her marriage, prompting brands to express moral support and call for social media regulation [1][6][7] - Mandhana, as India's highest-paid female cricketer, endorses nearly two dozen brands and charges an annual endorsement fee of ₹1.5-2.0 crore per brand [6][7] Brand Responses - About half a dozen brands have publicly supported Mandhana, emphasizing the need for protecting individual privacy and dignity in the face of intense scrutiny [1][7] - Executives from brands associated with Mandhana have criticized the insensitivity of public trolling, drawing parallels to the scrutiny faced by other public figures like Virat Kohli [2][7] Industry Perspectives - Experts suggest that without effective social media regulation, individuals should exercise sensitivity regarding public discourse [5][7] - Social commentator Santosh Desai noted that regulation on social media can only be marginally effective due to various influencing factors, including commercial interests and audience demand for content [5][7] Mandhana's Endorsement Deals - Since winning the Women's Cricket World Cup, Mandhana has secured at least two additional significant endorsement deals, including an energy drink and a jewelry label [6][7] - The brands she endorses include well-known names such as Rexona, Hyundai, Maggi, and Gulf Oil, highlighting her marketability and influence [1][6]