Core Insights - Vonage's partnership with Confer With enhances eCommerce by integrating video and messaging APIs, resulting in improved customer engagement and sales performance [1][3][5] Group 1: Technology Integration - Confer With utilizes Vonage's Video API and Messages API, including RCS, WhatsApp, and SMS, to create a seamless shopping experience [3][4] - The integration of these technologies has led to a 23% increase in shopping conversion rates and a 50% increase in average order value compared to traditional eCommerce methods [3][4] Group 2: Customer Experience - The video-assisted shopping feature allows for real-time, face-to-face consultations, fostering trust and connection between brands and customers [4] - Enhanced customer interactions through RCS enable dynamic conversations with interactive elements, improving engagement from browsing to purchasing [4] Group 3: Business Impact - The use of Vonage APIs has enabled Confer With to deliver scalable digital shopping experiences, enhancing operational efficiencies and reducing costs for retailers [5] - The technology partnership demonstrates the potential for transforming digital interactions in retail, showcasing the effectiveness of Vonage's solutions [5][6]

Core Insights - Vonage has partnered with Smobi, an AI-powered RCS platform for E-commerce, to enhance customer communication through Rich Communication Services (RCS) [1][2] - The integration of RCS is expected to improve customer trust, click-through rates (CTR), and conversion rates for Smobi's clients [1][2] - Smobi offers manual RCS campaign capabilities and an AI agent named Mo, which engages customers and drives conversions through personalized interactions [2] Company Developments - Smobi is recognized as a leading RCS platform, aiming to redefine customer interactions for E-commerce brands [2][3] - Vonage is acknowledged as a top leader in RCS business messaging by Juniper Research, highlighting its strong and scalable Communications APIs [4] - The partnership with Smobi exemplifies Vonage's commitment to RCS innovation and enhancing meaningful customer connections [3][4] Industry Trends - Juniper Research predicts significant growth for RCS business messaging in 2025, particularly in North America, driven by an increase in RCS-capable subscribers [3] - The adoption of RCS presents a high-value opportunity for enterprises to enhance their branded communications [3]