Core Insights - Vonage's partnership with Confer With enhances eCommerce by integrating video and messaging APIs, resulting in improved customer engagement and sales performance [1][3][5] Group 1: Technology Integration - Confer With utilizes Vonage's Video API and Messages API, including RCS, WhatsApp, and SMS, to create a seamless shopping experience [3][4] - The integration of these technologies has led to a 23% increase in shopping conversion rates and a 50% increase in average order value compared to traditional eCommerce methods [3][4] Group 2: Customer Experience - The video-assisted shopping feature allows for real-time, face-to-face consultations, fostering trust and connection between brands and customers [4] - Enhanced customer interactions through RCS enable dynamic conversations with interactive elements, improving engagement from browsing to purchasing [4] Group 3: Business Impact - The use of Vonage APIs has enabled Confer With to deliver scalable digital shopping experiences, enhancing operational efficiencies and reducing costs for retailers [5] - The technology partnership demonstrates the potential for transforming digital interactions in retail, showcasing the effectiveness of Vonage's solutions [5][6]