Core Insights - Hemisphere Media Group and Entravision have formed a strategic partnership to launch WAPA Orlando, a new full power broadcast television station targeting the Orlando–Daytona Beach–Melbourne DMA [1][3] - The station aims to serve the Latino population in Central Florida, particularly the growing Puerto Rican community, which is now the second largest in the continental U.S. [3][4] Company Overview - Hemisphere Media Group is a leading U.S. multi-platform media company focused on the Hispanic and Latin American markets, operating various television and radio networks, including WAPA TV, the top broadcast network in Puerto Rico [9] - Entravision is a media and advertising technology company that provides marketing services targeting Latino audiences through a portfolio of television and radio stations, as well as digital advertising services [10] Partnership Details - The partnership will leverage Entravision's extensive news resources from 24 U.S. markets to enhance local news coverage for WAPA Orlando [2][5] - WAPA Orlando will utilize WAPA-TV's production infrastructure, which produces 80 hours of original content weekly, and will feature locally produced newscasts branded NotiCentro Orlando [4][6] Programming and Distribution - WAPA Orlando will broadcast programming from WAPA-TV, which has been the 1 TV network in Puerto Rico for 16 consecutive years, and will focus on news and entertainment relevant to the Latino community [3][4] - The station will be available through multichannel video programming distributors in the region, including Xfinity, Spectrum, AT&T U-Verse, DirecTV, and Dish [8] Future Plans - Initially, WAPA Orlando will launch with two daily locally-produced newscasts, with plans to expand to evening and late-night editions [4] - Entravision will also manage WAPA Orlando's digital strategy, including the development of a dedicated website and sales operations [6]