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MasterCraft Reaffirms Commitment to Protecting Waterways and Promoting Responsible Boating
Globenewswire· 2025-08-05 15:00
Core Viewpoint - MasterCraft Boat Company is committed to protecting waterways and ensuring responsible boating practices through education and advocacy, rather than imposing regulations [1][3]. Group 1: Campaign Overview - MasterCraft is partnering with the Water Sports Industry Association (WSIA) to promote the "Wake Responsibly" campaign, which aims to preserve access to waterways while protecting jobs and the environment [1][3]. - The campaign emphasizes three essential principles: courtesy, coexistence, and protection of the sport [3]. Group 2: Guidelines for Responsible Boating - The campaign includes specific guidelines for boaters: maintain a distance of 200 feet from shore and other boats, keep music at a respectful level, and minimize repetitive passes in the same area [4][6]. - MasterCraft is equipping its dealer network with WSIA advocacy resources to educate local boaters and embedding Wake Responsibly principles across all communication channels [5][11]. Group 3: Commitment to Innovation and Education - MasterCraft is investing in innovations and programs to help boaters operate responsibly and is actively addressing concerns to inform future solutions [6][8]. - Studies indicate that wakesurfing boats have a lesser environmental impact compared to natural waves, countering misconceptions about wake boats [7]. Group 4: Company Background - MasterCraft Boat Holdings, Inc. is a leading innovator and manufacturer of premium recreational powerboats, with a history of over five decades in the industry [9][10].
MasterCraft Boat Company Launches Third-Annual ‘Surf to Save Lives' Campaign in Support of St. Jude Children's Research Hospital®
GlobeNewswire News Room· 2025-05-20 15:00
Core Points - MasterCraft Boat Company has launched its third year of the Surf to Save Lives campaign, aiming to raise funds for St. Jude Children's Research Hospital, with a pledge of $75,000 in 2025, bringing the total raised since 2023 to $225,000 [1][2] - The campaign allows boaters nationwide to log their on-water activities through the MasterCraft Connect app, with MasterCraft donating $1 for every minute logged, up to a maximum of $75,000 [3] - The initiative is open to all boaters, not just MasterCraft owners, encouraging widespread participation in support of St. Jude's mission [3] Company Overview - MasterCraft is a leading innovator, designer, manufacturer, and marketer of premium performance sport boats, with a history of industry-leading innovation since its founding in 1968 [8][9] - The company is headquartered in Vonore, TN, and operates under three brands: MasterCraft, Crest, and Balise [9][10] Philanthropic Efforts - Over the past two years, MasterCraft has donated a total of $150,000 to St. Jude, reaching the maximum annual donation of $75,000 each year [2] - The campaign is supported by Alexa Score, a childhood cancer survivor and professional wakeboarder, who serves as the official spokesperson [5][6] - MasterCraft employees also have the opportunity to contribute through a dedicated Employee Giving Program [6]