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Walmart is one of the last major retailers that still doesn't accept Apple Pay. It probably won't anytime soon, either.
Business Insiderยท 2025-12-11 10:41
Core Insights - Walmart continues to avoid NFC-based payment options like Apple Pay and Google Pay, despite the growing trend among other retailers to adopt such technologies [1][2] - The company promotes its own payment solutions, such as the Walmart Pay app and the Scan and Go feature, which allow customers to bypass traditional checkout methods [2][4] - Younger consumers increasingly expect digital payment options, leading to frustration when retailers do not offer them [3] Payment Strategy - Walmart's avoidance of NFC payments aligns with its broader retail strategy, as upgrading to NFC-compatible hardware incurs costs that can be significant given the number of stores and terminals [4] - The company focuses on providing its own contactless payment alternatives through its apps, which it believes are sufficient for customer needs [5] - Walmart's preference for its own payment tools allows it to gather valuable customer data, enhancing its understanding of shopping habits [6] Competitive Landscape - Other major retailers, including Amazon, Target, and Costco, also utilize their own apps and membership programs to collect customer data [7] - While Walmart may reconsider its stance on NFC payments in the future, it currently benefits from its unique approach in the retail market [7]