Key Takeaways WMT's global ad business grew 37% in Q4 and 46% to nearly $6.4 billion for the year. Walmart Connect sales rose 41% in the US as revenues increased 5.6% in the quarter. Walmart ads and memberships made up nearly one-third of Q4 operating income. Walmart Inc. (WMT) is building a larger advertising business within its retail model, and the fourth-quarter fiscal 2026 results showed that this business is becoming more meaningful to the company’s profit mix. Higher-margin businesses, such as advert ...