Core Insights - Over 90% of hotel owners and developers are optimistic about the next five years, with 80% planning to expand their portfolios despite current economic volatility [1] - The importance of brands is highlighted, with 98% of surveyed owners open to exploring new branded offerings, and 55% interested in traditional brands while 45% seek soft brand opportunities [2] - A strong loyalty program is deemed very important or critical by over 80% of hotel owners and developers, with 62% considering it a top five factor when choosing a brand [3] Brand Preferences - Owners and developers prioritize support from industry experts and access to executive leadership when selecting a brand [2] - Interest in expansion spans various segments, with 39% targeting lifestyle and boutique hotels, 36% midscale and upper-midscale, and 35% economy [4] Extended-Stay Opportunities - Extended-stay hotels are viewed as a significant opportunity, with 96% of respondents recognizing their potential for investment [5] - Embracing the unique operating model of extended-stay hotels is critical for success, acknowledged by 59% of surveyed owners and developers [5] Infrastructure and Revenue Strategies - All respondents anticipate an increase in new business over the next five years due to rising infrastructure spending [6] - Cross-sell and upsell opportunities are considered critical or very important for driving revenue by over 80% of hotel owners and developers [7] Technology Investments - Access to best-in-class technology is a top consideration for brand selection, with 20% planning to invest in technology to differentiate their hotels [8] - Nearly two-thirds (61%) of hotel owners are investing in technology to enhance guest experiences, including streaming and digital room keys [9] - Over 90% of hotel owners are leveraging AI, with 70% using it for operations and 60% for guest-facing services [10] Guest Experience Innovations - One-third of hotels are utilizing guest messaging platforms, with another third looking to invest in this technology [11] - Mobile tipping is offered by a third of surveyed hotels, with similar interest in increasing investment in this area [11] Company Resilience and Strategy - Wyndham's select-service hotels have shown resilience, with a 2.6% CAGR in RevPAR from 2000 to 2023, outperforming upscale segments during economic downturns [13] - Wyndham's OwnerFirst™ approach prioritizes hotel owners' needs, with significant investments in technology and new brand launches to capitalize on market trends [14]