Group 1 - U.S. retail media network spending exceeded $6 billion last year and is projected to surpass $10 billion by 2030 [3] - Weigel's has launched its Milk Crate Retail Media Network, allowing the convenience retailer to participate in the growing retail media market [3][8] - The retail media program was announced during Weigel's Days presentation, although specific details about the program's timeline were not provided [4] Group 2 - Weigel's operates approximately 90 locations in Tennessee and is joining other major retailers like 7-Eleven and Wawa in offering retail media programs [4][8] - The retail media network will include advertising inventory across various owned media, such as its app, website, and social media platforms [8] - Experts suggest that regional players like Weigel's can offer a unique and complementary client base for advertisers compared to larger retailers [5]