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Weight Watchers Launches a Fully Integrated Platform for the GLP-1 Era
Globenewswireยท 2025-12-16 13:55
Core Insights - WW International, Inc. (Weight Watchers) has launched a new integrated experience that combines GLP-1 prescribing, personalized nutrition, behavioral support, coaching, and community within a redesigned app [1][2] - The new offering aims to provide coordinated, evidence-based support to help members achieve and sustain superior weight management results [1][2] GLP-1 Program and Support - Weight Watchers Med+ is a dedicated GLP-1 medical program that connects members with board-certified physicians who specialize in obesity and metabolic health, providing prescriptions and ongoing medical guidance [3] - The GLP-1 Success program offers personalized nutrition guidance, tools for tracking weight loss and medication doses, and strategies for managing side effects, enhancing the effectiveness of GLP-1 medications [4][5] - Over 70% of Weight Watchers Med+ members on the GLP-1 Success Program report that it helps minimize side effects from weight loss medications [4] Digital Experience and Tools - The new digital experience includes the Weight Health Score, an evidence-based metric that helps members track their daily habits and progress [6][7] - An AI-powered body scanner provides insights into changes in fat and muscle mass, which is particularly beneficial for members using GLP-1 medications [7][8] - Members will have access to exclusive fitness content and can choose from different modes that adjust support levels based on their weight management journey [9][10] Community and Coaching - Weight Watchers emphasizes the importance of community support, offering small, coach-led groups focused on various topics, including GLP-1 use and nutrition [12][13] - The company is expanding its virtual experience and curated programming to enhance community support for members [12] Brand Evolution - Weight Watchers is introducing a refreshed brand identity that reflects its evolution and commitment to integrated, evidence-based weight management solutions [14][15] - The new branding aims to convey stability, trust, and a focus on sustainable health outcomes, aligning with the company's mission to support members in their weight management journeys [15][16] Availability - The new integrated experience will be rolled out globally starting December 26, with the Weight Watchers app available on both iOS and Android platforms [16]