Wellness Merchandise
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Target grows wellness assortment, again
Yahoo Finance· 2026-01-07 12:10
Core Insights - Target is expanding its wellness product offerings by 30% with 2,000 new products to address declining sales and traffic [3][6][7] - The expansion aims to enhance customer accessibility to wellness products, focusing on affordability and personalization [4][5] - Target plans to invest an additional $1 billion in 2026, raising total expected capital expenditure to approximately $5 billion [6] Sales Performance - Target's Q3 net sales decreased by 1.5% year over year, totaling $25.3 billion, while comparable sales fell by 2.7% [6] - The company is prioritizing improvements in discretionary categories and responding to customer feedback to enhance performance [5] Product Focus - The wellness assortment includes trending items such as protein products, nonalcoholic beverages, and performance apparel, with many products priced under $10 [7] - Target is conducting wellness events and promotions to engage customers and promote the new product lines [7]