Westwood One Sports 24/7 Programming
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Westwood One Names Armen Williams Executive Director of 24/7 Sports Programming
Globenewswire· 2025-10-29 19:00
Core Insights - Cumulus Media's Westwood One has appointed Armen Williams as Executive Director of Westwood One Sports 24/7 Programming, effective November 3, 2025, to lead the development of new sports content [1][2] - Williams brings over 20 years of audio programming experience and has previously held leadership roles at Audacy, Bonneville, and Townsquare [3] - The new role will involve overseeing sports talk content, technical operations, social media strategy, and brand management, with a focus on creating engaging on-air programming [2][4] Company Overview - Cumulus Media is an audio-first media company reaching a quarter billion people monthly through 395 radio stations across 84 markets and the largest audio network in America, Westwood One [5] - The company provides a variety of programming, including sports, news, talk, and entertainment, and offers advertisers a range of services including digital marketing and live event experiences [5] Westwood One Sports - Westwood One Sports is the exclusive network radio partner to the NFL since 1987 and covers major sports events including NCAA Basketball, U.S. Soccer, and The Masters [6] - The network aims to enhance its sports programming under Williams' leadership, focusing on delivering high-quality content to listeners [4][6]
Westwood One Names Armen Williams Executive Director of 24/7 Sports Programming
Globenewswire· 2025-10-29 19:00
Core Insights - Cumulus Media's Westwood One has appointed Armen Williams as Executive Director of Westwood One Sports 24/7 Programming, effective November 3, 2025, to lead the development of new sports content [1][2] Company Overview - Cumulus Media is an audio-first media company reaching a quarter billion people monthly through 395 radio stations across 84 markets, offering a variety of programming including sports, news, and entertainment [5] - Westwood One Sports is the exclusive network radio partner to the NFL since 1987 and covers major sports events such as NCAA Basketball, U.S. Soccer, and The Masters [6] Leadership and Strategy - Armen Williams brings over 20 years of audio programming experience and has previously held leadership roles at Audacy, Bonneville, and Townsquare, focusing on innovative content strategies and brand presence [3] - Williams will oversee sports talk content, technical operations, social media strategy, and brand management, aiming to create compelling on-air programming with original content and fan interaction [2][4] Future Vision - Williams expressed excitement about the opportunity to build on the foundation created by partners like Audacy and BetMGM, aiming to deliver engaging and authentic sports content [4] - Bruce Gilbert, SVP of Sports / Content & Audience, emphasized Williams' vision as essential for launching a first-class all-sports network at Westwood One [4]
Cumulus Media and Audacy Announce the Launch of Westwood One Sports 24/7 Programming
Globenewswire· 2025-10-21 19:00
Core Viewpoint - The rebranding of Infinity Sports Network to Westwood One Sports marks a strategic partnership between Cumulus Media's Westwood One and Audacy, enhancing their leadership in national sports audio and expanding their programming offerings [1][2][5] Group 1: Partnership and Programming - Westwood One will take over programming and distribution for a majority of syndicated sports shows, including "The Jim Rome Show," which will occupy the 3 PM – 6 PM ET slot [2] - Audacy will continue to produce popular shows like "You Better You Bet" and "BetMGM Tonight," maintaining its role as a presenting partner and exclusive sportsbook partner for these programs [2][4] Group 2: Audience Engagement and Content Delivery - Westwood One Sports will provide 24/7 live coverage, expert commentary, and real-time sports programming, enhancing audience engagement through interactive and topical discussions [3][4] - The network will also maintain its extensive play-by-play coverage of major sports events, including the NFL, NCAA, and U.S. Soccer, ensuring comprehensive sports content for listeners [3][9] Group 3: Advertising and Affiliate Benefits - Advertisers will gain access to a larger scale and premium inventory, while affiliates will benefit from expanded content choices and enhanced brand recognition [4] - The partnership aims to ensure stronger audience engagement and revenue potential through integrated sponsorship opportunities and proven marketing resources [4] Group 4: Digital Strategy - Westwood One Sports will extend its reach beyond traditional radio through streaming on the Audacy app and digital platforms, providing on-demand access to shows and live commentary [5] - This digital-first approach is designed to create new monetization opportunities for advertisers and connect with listeners across various platforms [5]
Cumulus Media and Audacy Announce the Launch of Westwood One Sports 24/7 Programming
Globenewswire· 2025-10-21 19:00
Core Points - Cumulus Media's Westwood One and Audacy are rebranding the Infinity Sports Network to Westwood One Sports, effective December 29, 2025, enhancing their leadership in national sports audio [1][2] - The new partnership will feature "The Jim Rome Show" in the prime 3 PM – 6 PM ET slot, alongside other popular programs like "You Better You Bet" and "BetMGM Tonight" [2][3] - Westwood One Sports will provide 24/7 programming, maintaining its strong play-by-play coverage of major sports events, including the NFL and NCAA [3][8] Company Overview - Cumulus Media operates 395 radio stations across 84 markets, delivering content to a quarter billion people monthly, and is a leader in national sports programming through Westwood One [6] - Audacy boasts a portfolio of 40 sports stations and 160 streaming channels, serving as the official audio partner for Major League Baseball and featuring over 600 podcast titles [7] - Westwood One Sports has been the exclusive network radio partner to the NFL since 1987 and covers a variety of marquee sports events, including NCAA tournaments and U.S. Soccer [8] Advertising and Affiliate Benefits - Advertisers will gain access to extensive scale and premium inventory, while affiliates will benefit from enhanced content choices and brand recognition [4] - The partnership aims to ensure stronger audience engagement and revenue potential through integrated sponsorship opportunities [4][5] - The digital-first approach allows for cross-platform monetization, providing new opportunities for advertisers to connect with listeners [5]