It was like a scene out of “White Lotus,” writes columnist Julie Jargon. A group of female friends tried to plan a trip in a group chat. Things went sideways. 🔗 https://t.co/kvXOJOkrpS https://t.co/fRKvrYqMIR ...

VIDEO: Patrick Schwarzenegger: From "White Lotus" Star to Mosh Bar Mogul https://t.co/b8HQBrFE8i https://t.co/b8HQBrFE8i ...

Core Viewpoint - Media companies are facing significant economic uncertainty as they present their advertising pitches, with a focus on the impact of macroeconomic factors on spending [1][3][5] Group 1: Industry Challenges - Legacy entertainment giants like Comcast's NBCUniversal, Fox Corp., and Warner Bros. Discovery are competing for ad dollars amidst a landscape where Pay-TV subscribers are shifting to streaming options [2][4] - The media industry is grappling with high stakes due to inflation, regulatory uncertainty, and changing consumer sentiment, which are influencing marketing strategies [3][6] - Despite concerns, executives have not observed a significant pullback in ad spending, indicating some resilience in the market [6] Group 2: Advertising Strategies - Live sports remain a key focus during Upfronts, with executives highlighting the importance of live events and "must-see TV" in attracting advertisers [7] - Content that generates steady viewership, such as Warner Bros. Discovery's "The White Lotus," is emphasized as crucial for maintaining advertising interest [8] - Companies are adapting their advertising strategies to ensure product movement and effective customer engagement, regardless of economic conditions [9]

Warner Bros. Discovery had a mixed first quarter with beats on streaming subs and profit, and an anticipated drop in revenue from the film studio, which has turned around in Q2. Global linear advertising sales dipped 11% with ongoing domestic audience declines offset in part by better trends in sports and international. The company ended March with 122.3 million global streaming subscribers, an increase of 5.3 million globally vs Q4 as it rolls out into new markets. Streaming posted a of $339 million. HB ...