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Buns, bots and ad-buys: Burger King talks strategy at RBI investor day
Yahoo Finance· 2026-02-26 09:24
This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Restaurant Brands International announced a series of strategic initiatives on Thursday during an investor day that are meant to extend and expand on the success of its Reclaim the Flame brand renewal at Burger King. Those plans include changes to its core menu items, broader operational use of artificial intelligence, extending its higher marketing fee rate an ...