Core Insights - GURU Organic Energy Corp. reported a net revenue of CAD 6.5 million for Q2 2025, a decrease from CAD 8.0 million in Q2 2024, primarily due to temporary disruptions in Canadian distribution and the absence of prior year wholesale club rotations in the US [3][8][20] - The company achieved a gross profit of CAD 3.9 million in Q2 2025, with a gross margin expansion to 59.7% compared to 55.8% in Q2 2024, reflecting improved pricing discipline and supply chain efficiencies [3][7][20] - GURU's net loss improved by 46.5% year-over-year, decreasing to CAD 1.4 million from CAD 2.7 million in Q2 2024, indicating progress towards profitability [7][20] Financial Performance - For the six-month period ended April 30, 2025, GURU reported net revenue of CAD 14.2 million, down from CAD 15.1 million in the same period of 2024 [3][20] - Adjusted EBITDA loss narrowed by 55.0% to CAD 1.2 million in Q2 2025, showcasing significant improvement in operational efficiency [3][20] - SG&A expenses declined by 26.2% year-over-year, driven by lower marketing and promotional spending [20] Market and Distribution Strategy - GURU transitioned to a direct distribution model in Canada, regaining control over retail execution and strategic investments, with new agreements in place across all major retailers [6][11] - The company secured distribution with every major Canadian retailer and is expanding into traditional food retailers, sports, outdoors, and natural food store channels [6][7] - US sales grew by 38.9% on a constant currency basis, supported by strong sales velocity and innovation, particularly in online and premium retail channels [7][12] Product Innovation - The launch of new Zero flavors, including Wild Ice Pop, received strong consumer demand, with Wild Ice Pop becoming the top-performing GURU product in Quebec's leading convenience store chain [5][10] - GURU Zero Wild Berry outperformed last year's Tropical Punch launch, becoming one of the brand's most successful new product launches in the US [13] - The company plans to launch Zero Wild Strawberry Watermelon in Quebec retailers and online in Canada in Q3 2025 [10] Future Outlook - GURU aims to drive profitable growth in the second half of the year, with secured variety pack rotations in wholesale clubs for Q4 2025 in Canada and the US [15][20] - The company is focused on scaling its Zero line across premium retail, natural, and online channels while maintaining pricing discipline and tight cost control [17][20]