Company Overview - Wingstop Inc. was founded in 1994 and is headquartered in Dallas, TX, operating over 2,800 restaurants worldwide, with 98% owned by brand partners [4] - The company focuses on cooked-to-order and hand sauced-and-tossed classic and boneless wings, tenders, and chicken sandwiches, offering 12 bold flavors [4] - Wingstop achieved approximately $5 billion in system-wide sales in fiscal 2024 and has experienced 21 consecutive years of same-store sales growth [4] Product Launch - Wingstop introduced three Ultimate Meal Deals for the football season, starting at $17.99, which include wings, sides, and dips [1][2] - Cam Ward's 1 Picks is one of the Ultimate Meal Deals, featuring a combination of classic and boneless wings in various flavors [1][2] Marketing Strategy - The company aims to dominate game day with its new meal deals, emphasizing the importance of flavor and reliability for hosting events [2] - Wingstop has been named the Official Chicken Partner of the NBA, aligning its brand with major sporting events to enhance visibility [4]