Core Insights - The tourism sector in Nanjing experienced significant growth during the 2026 Spring Festival holiday, with a total of 20.68 million visitors and total spending of 23.51 billion yuan, marking increases of 22.4% and 29.7% respectively compared to the previous year [1][2] Group 1: Visitor Statistics - Nanjing received 20.68 million visitors during the 9-day holiday from February 15 to 23, with a total expenditure of 23.51 billion yuan [1] - The number of visitors increased by 12.4% and spending by 15.3% on a comparable basis year-on-year [1] - The number of overnight visitors grew by 23.3%, with 69.5% of visitors coming from outside the city [1] Group 2: Hotel and Accommodation Performance - The average occupancy rate of star-rated hotels and some branded hotels reached 79.4%, a year-on-year increase of 5.2%, with revenue up by 7.7% [2] - Several hotels experienced continuous full occupancy, particularly from the second to the fifth day of the new year [2] - The average occupancy rate of graded tourism homestays was 67.3%, with nearly 40 homestays fully booked [2] Group 3: Tourism Activities and Attractions - The holiday featured five winter rural tourism theme routes, over 40 special events, and more than 100 promotional measures to boost rural tourism [2] - Key scenic spots saw significant increases in visitor numbers, including Xuanwu Lake (up 73%) and Zhongshan Scenic Area (up 46%) [1] - Nanjing ranked first in the province for both visitor numbers and spending, with notable mentions in national tourism rankings [2]