Core Insights - Chili's Grill & Bar is reintroducing the popular "MozzMates" costume on October 1, 2025, following last year's successful launch that sold out in 20 minutes, now featuring a chance to win a date with reality star JaNa Craig [1][2][4] Product Launch - The MozzMates costume will be available exclusively at welcometochilis.com for $75, starting at 11 a.m. ET on October 1, while supplies last [2][6] - The costume is designed for fans to dress up with friends or partners, enhancing the Halloween experience [2][6] Marketing Strategy - The viral success of Chili's Fried Mozz, part of the Triple Dipper, has driven significant cultural buzz, with over 41 million Triple Dippers sold in the last fiscal year, averaging more than one sold every second [3] - Chili's has capitalized on social media trends, particularly TikTok, to promote its products and engage with customers [4] Contest and Engagement - Fans can enter a contest to win a date with JaNa Craig by posting videos on Instagram or TikTok using the hashtag ChilisMozzMates, explaining why they would be the perfect pair for her [4][5] Seasonal Promotions - Chili's is also bringing back the Witches Brew Margarita as October's $6 Marg of the Month, which was highly popular last year with over one million served [5] Company Overview - Chili's, a flagship brand of Brinker International, operates 1,600 restaurants across 29 countries and is known for its casual dining experience, including signature items like Big Mouth Burgers and margaritas [6] - The company has raised over $120 million for St. Jude Children's Research Hospital, showcasing its commitment to social responsibility [6]