Core Concept - Angry Orchard is launching a new cider called the 'World's Angriest Cider,' which will be infused with the everyday frustrations of its fans, combined with hot peppers for a spicy flavor [2][4][6]. Group 1: Product Launch - The 'World's Angriest Cider' will feature real-life frustrations from fans as a key ingredient, along with aji yellow and habanero peppers [2][4]. - Fans can share their expressions of irritation by calling a national hotline, which will be incorporated into the cider [3][4]. - The cider will be available for pre-order later in the summer and is described as an ultra-spicy, small-batch product made in New York's Hudson Valley [4][5]. Group 2: Marketing Strategy - The marketing approach aims to channel daily annoyances into a bold flavor experience for consumers [4][6]. - The campaign emphasizes a light-hearted take on frustrations, allowing fans to engage with the brand through their shared experiences [3][4]. - Angry Orchard continues to offer a variety of flavors, including a Summer Party Pack with new options for consumers while they await the new cider [5][6]. Group 3: Brand Positioning - Angry Orchard is recognized as the leading hard cider brand in the country, known for experimenting with apple varieties to create diverse cider styles [6]. - The brand focuses on high-quality ingredients and small-batch experimentation, enhancing its appeal to consumers seeking unique flavors [6].