Core Concept - The collaboration between Wrangler and Coors Banquet introduces the Wrangler x Coors Banquet Collection, celebrating the spirit of the West through a unique co-collection of apparel and accessories [1][2]. Product Details - The collection features over twenty unique pieces, including denim vests with Coors-branded embroidery, pullover sweaters, classic Wrangler 13MWZ Cowboy Cut Jeans with limited-edition copper hardware, and graphic t-shirts [3]. - The collection will be available starting August 21, 2025, through Wrangler stores, select western retailers, and online platforms [6]. Marketing and Promotion - The collaboration includes a national advertising campaign featuring hand-painted posters created by artist Caitlin Hatch, using a custom watercolor blend made with Coors Banquet beer [4]. - Wrangler and Coors Banquet will host a series of pop-up events called the Legends of the West Tour in cities like Dallas, Nashville, and Denver, allowing fans to experience the collection firsthand [5]. Brand Legacy - Wrangler has a 75-year legacy in authentic American style, rooted in the Western lifestyle, and is committed to superior quality and timeless design [7]. - Molson Coors Beverage Company has a long history of brewing beverages that unite people, with a diverse portfolio that includes iconic beer brands and modern flavored beverages [8][9].