Core Insights - XWELL, Inc. has partnered with the Orlando Magic as the Official Wellness Spa, marking a strategic expansion into local markets, starting with Florida [1][2] - The partnership aims to enhance brand visibility and community engagement, promoting wellness beyond travel hubs [2][4] Group 1: Partnership Details - The collaboration includes brand integration across various platforms such as LED signage, radio promotions, and exclusive events [3] - XWELL will host co-branded wellness events featuring Magic alumni and entertainment teams, enhancing community interaction [3][5] - The partnership is expected to strengthen XWELL's customer acquisition efforts in Florida, focusing on expanding its medspa presence [4] Group 2: Strategic Goals - Florida is identified as a priority growth market for XWELL, with plans to increase brand awareness and establish connections with local consumers [2][4] - The partnership reflects a shared commitment to health and well-being for fans, players, and staff, aligning with both organizations' values [5] Group 3: Company Background - XWELL operates a portfolio of wellness brands, including Xpres Spa and Naples Wax Center, and aims to redefine the modern wellness experience [7] - The Orlando Magic, established in 1989, emphasizes community engagement and has contributed over $2 million annually to local initiatives [8][9]