There's a lot of folks who say YouTube great as a quote unquote distribution platform. It is not great as an economic platform unto itself. Meaning the ability to solely monetize just off of the ads that the check that YouTube will send you is is not going to pay the bills. That what's going to pay the bills is you, you know, having a different kind, you know, an influencer deal on a brand talking about, you know, AG1 or whatever the the product is.And that that's really where the money is. Yeah, that's I m ...