Company Overview - Jocelyn Elizabeth transformed a $5 church-sale lamp into a seven-figure business, founding Crazy Lamp Lady and NikNax, an online thrifting marketplace with over 5,000 sellers [1] - NikNax generated more than $5.2 million in revenue in the current year, with Elizabeth earning 5% of each sale, totaling $260,000 [2] - Elizabeth's YouTube channel contributed an additional $298,000 in ad revenue, and she currently employs two people and rents two commercial spaces [2] Industry Insights - There has been a surge in business applications in the U.S., with 16 million filed since 2021, indicating a growing entrepreneurial spirit [4] - The cost of starting a business varies significantly, ranging from $3,000 to $500,000 depending on the type and location, with online ventures typically costing between $3,000 and $10,000 [4] - Approximately 20% of new businesses fail within the first year, highlighting the financial risks associated with entrepreneurship [4]