Core Insights - Jones Soda Co. is a beverage company known for its unique flavors and creative branding, operating in the competitive soft drink industry against major players like Coca-Cola and PepsiCo [1][6] - The company is focusing on expanding its Zero Sugar product lineup and new distribution channels to boost sales and brand equity [3][6] Financial Performance - Jones Soda has a negative price-to-earnings (P/E) ratio of -4.84 and an earnings yield of -20.65%, indicating negative earnings [4][6] - The price-to-sales ratio is 1.22 and the enterprise value to sales ratio is 1.21, suggesting a valuation that investors find reasonable relative to sales [4] - Despite negative operating cash flow, indicated by an enterprise value to operating cash flow ratio of -3.53, the company maintains a current ratio of 1.07, reflecting a modest ability to cover short-term obligations [5][6] Recent Developments - On February 15, 2026, SOL Global Investments Corp. sold 20,000 shares of Jones Soda at $0.245 each, leaving them with 14,215,035 shares [2] - This transaction occurred after the Q3 2025 earnings call, where the company discussed its financial performance and strategic initiatives [2]